Creator of the Imagination First Framework for Persuasion
Your Message Didn’t Stick. Is It Just You?
You spent hours crafting the perfect, no-brainer message.
Read it back and thought, “There’s no way this won’t hit.”
You post it. Share it. Maybe spend some money to boost it.
And then…
Crickets.
There’s no reaction.
No feedback.
Just silence…
Except for magpie3020,
some Chinese spambot that comments 💯 on everything.
You’re not even sure if a real human read it.
And if they did, how could they ignore something this important?
You start second-guessing everything.
Was it too much? Too soon? Too weird?
And then the worst question of all creeps in:
“Is it just me?”
No, It’s Not You. Your Message Spoke to the Wrong Person.
It’s natural to want to satisfy your own taste.
After all, you have to spend every second of every day with yourself.
You know what you like—and assume others will too.
But here’s the truth:
You’re not the one receiving the message.
You want—maybe even need—your audience to want what you want.
But your message gets ignored because it’s too much about you.
You center your wants.
Your logic.
Your perspective around you.
And that’s why they don’t care.
They’re just like you—
spending every moment with themselves,
trying to satisfy their desires.
If your message doesn’t show them what they want,
they’ll scroll right past what you want.
To persuade someone,
you have to frame your desire
as something they already want too.
Logical Anchors: Turning a Dream into a Decision
Stories trigger emotion.
They bring a vision to life.
But emotion alone isn’t enough to make a decision.
The brain doesn’t just want to feel something.
It wants to know the feeling makes sense.
This is where logic comes in.
It doesn’t create the desire.
It just gives the desire permission to act.
When a message aligns with what someone already wants, logic becomes the anchor.
It reassures the brain that the choice is safe, smart, and justified.
Without that anchor, the emotion floats away.
If you want someone to move, inspire them first.
But if you want them to follow through, give them a reason they can explain to themselves.
Who This is For
It’s about understanding strategy.
When you understand strategy, you don’t need someone else’s framework to move.
You don’t have to rely on pre-packaged methods that don’t fit your context.
You build your own.
You shape it to your voice, your mission, your audience.
And it works, because it’s built from the truth, not from templates.
That’s what this is for.
Not to give you rules.
To give you the lens that lets you build your own.
Once you see it, you can’t unsee it.
And once you know how belief is shaped, you’ll never look at communication the same way again.
Your 3-Step Plan for Luxury Travel Marketing
1. Begin Your Strategy Session
2. Discover Your Core Narrative
