The Creator of the Imagination First Framework
Emotionally Driven. Logically Satisfied.
All buying decisions are emotional. People buy with emotion first, then justify with logic later.
Marketing that relies only on logic fails—potential clients will choose a competitor who makes them feel something. But marketing that only taps into emotion is also incomplete. While it may close the sale, it leaves clients to find their own logical reasons to justify their purchase.
If those reasons aren’t strong enough, doubt creeps in.
- Buyer’s remorse sets in.
- Cancellations happen.
- Refund requests follow.
The sale isn’t over once the money hits your account. In fact, the sale is never over.
To create lifelong, loyal clients, your marketing must do more than just trigger emotion—it must reinforce the decision with logical anchors. These should be strategically embedded within your messaging, giving clients the confidence to answer their own doubts before they arise.
So while it’s true that marketing must connect emotionally, that’s only half the story.
A complete message is one that is Emotionally Driven. Logically Satisfied.
Why Imagination is the Most Powerful Force in Persuasion
For thousands of years, humans have told stories to make sense of the world. From cave paintings to mythology, from books to Hollywood blockbusters, stories have always shaped how we think, feel, and act.
It’s no different when we travel.
We’re not just looking for an escape. We’re not just booking a trip. We’re searching for a new chapter—a story that becomes part of who we are.
That’s why marketing that lists features and amenities falls flat. It’s why luxury travelers don’t book based on logic alone.
They book based on how a destination fits into their personal story.
Logical Anchors—Turning a Dream into a Decision
Stories tap into our emotions, bringing desires to the forefront of our minds. But once inspiration sets in, logic takes over—forcing us to decide how realistic that dream truly is.
The emotional brain allows us to imagine possibilities. When a story aligns with our own, it pulls us in, making us believe it’s part of our journey. But emotion alone isn’t enough.
The logical brain is the anchor.
Without logical reinforcement, even the most compelling stories start to unravel.
This is why your marketing message must supply those anchors—ensuring the logical brain doesn’t dismiss the dream as unrealistic.
Your storytelling must inspire. Your logic must reassure. We build messaging that does both.
Luxury Travelers Buy Stories – Here’s How to Make Yours Irresistible
They’re searching for an experience that becomes part of their personal story.
If your brand doesn’t emotionally captivate them and logically justify their interest, it will get lost in a sea of choices.
But when your message resonates with their desires—where imagination and logic align—something powerful happens.
They don’t just book. They book at higher price points, with deeper commitment, and with excitement.
Get started on crafting a marketing message that makes your brand unforgettable—and impossible to ignore.
Book Your Strategy SessionYour 3-Step Plan for Luxury Travel Marketing
1. Begin Your Strategy Session
2. Discover Your Core Narrative
